Associate Manager Consumer Insights (Chili's)

Marketing
Dallas, TX
September 23, 2024

Associate Consumer Insights Manager

Dallas TX

 What does it mean to be a ChiliHead? 

 If 'work hard play hard' were enough for a job description we would just stop there, because that's what ChiliHeads have been doing since 1975.

 ChiliHeads are a team that takes pride in Chili's culture and seeks every opportunity to make people feel special. Life is too short not to work happy, right? Actually, life is too long not to work happy. That's better.

 At Brinker, we connect, serve, and give to create the best life for our Team Members, guests, and community. It's in our DNA. Seriously, grab your electron microscope, take a look, and you'll see little burgers and Presidente Margaritas built right in. It's what makes a ChiliHead a ChiliHead.

 Through those cultural beliefs, Brinker empowers all Team Members to positively impact our 4 key results: engaging team members, bringing back guests, growing sales, and increasing profits. Actually, how about a bonus 5th key- once a ChiliHead, always a ChiliHead. Oh, extra credit #6 - if you can eat it, you can dip it in ranch. So, if that sounds fun, and you like ranch, keep reading...

 Job Summary

This individual will be responsible for analyzing marketing research to support key organizational objectives domestically. Drives the voice of the customer via concept testing, consumer facing taste tests, and Multi-Market Testing to improve brand position and performance in the marketplace. Reports to the Manager of Consumer Insights.

Your Key Job Functions

• Monitor consumer trends to help guide ideation and key initiatives.
• Conduct quantitative research to:
  • Measure menu satisfaction.
  • Screen new product ideas.
• Monitor consumer research studies, partnering with external market research companies and appropriate internal resources.
• Lead multi market test feedback, working close with project and brand managers. Managing timelines, data collection progress, and synthesizing internal, field, and guest feedback.
• Works in close partnership with brand and beverage managers.

What You Bring to the Team

• Bachelor's degree in marketing, Marketing Research, Business Administration, or Social Sciences. Advanced degree is a plus.
• 1-3 years of restaurant or retail research; and/or research agency experience.
• Analytic skills.
• Excitement to learn new skills, find answers to brand questions, and help Insight team.
• Excellent interpersonal skills, able to work directly with brand managers, outside suppliers, and present to Marketing Leadership.
• Excellent written and verbal communication skills.
• Strong work ethic.
• Microsoft Office proficiency required.
• Experience with survey programming software a strong plus.

 Why Brinker

We offer a competitive benefits package including medical/dental/vision, life insurance, paid vacation/holidays, and 401(k) with company match and generous dining discounts. Every team member working at the Restaurant Support Center (aka Brinker headquarters) is eligible for an annual bonus potential.

Our campus includes an onsite gym plus opportunities to increase your wellbeing with onsite Yoga and boot camp programs. Work/Life/Fun balance in a casual, hybrid and collaborative work environment! Team members enjoy company-wide events and celebrations. Regular volunteer opportunities with our community give back programs.