Sr. Manager, Consumer Insights

Marketing
Dallas, TX
January 27, 2025

Sr. Manager, Consumer Insights
Dallas, TX

What does it mean to be a ChiliHead?

If 'work hard play hard' were enough for a job description we would just stop there, because that's what ChiliHeads have been doing since 1975.

ChiliHeads are a team that takes pride in Chili's culture and seeks every opportunity to make people feel special. Life is too short not to work happy, right? Actually, life is too long not to work happy. That's better.

At Brinker, we connect, serve, and give to create the best life for our Team Members, guests, and community. It's in our DNA. Seriously, grab your electron microscope, take a look, and you'll see little burgers and Presidente Margaritas built right in. It's what makes a ChiliHead a ChiliHead.

Through those cultural beliefs, Brinker empowers all Team Members to positively impact our 4 key results: engaging team members, bringing back guests, growing sales, and increasing profits. Actually, how about a bonus 5th key....once a ChiliHead, always a ChiliHead. Oh, extra credit #6 - if you can eat it, you can dip it in ranch. So, if that sounds fun, and you like ranch, keep reading...

Job Summary

This individual is curious, proactive, and an energetic storyteller with the goal of growing brand love over time.  This person will be primarily responsible for conducting market research to support key mass marketing communications. They will also drive the voice of the consumer via occasion segmentation application and further understanding, brand perceptions, and media impact. They will ensure insights are translated into clear priorities to improve brand position and performance in the marketplace. This individual will report to the Director of Consumer Insights.

Your Key Job Functions

•    Coaches and develops Associate Manager.
•    Responsible for managing quarterly timelines and deliverables for Chili's consumer and marketing learnings (including brand health, state of industry, ad tracking).
•    Manage insight agency teams and synthesize external & internal data sources.
•    Presentation of brand health benchmarking and ad tracking research from the consumer point of view. 
•    Ability to take complex data and consolidate them into actionable high-level insights; most often through PPT presentations.
•    Manage key qualitative research in different segments and stages of the consumer journey, to help strengthen key benefits and needs states.
•    Identifies seasonal trends, topics relevant to our loyalty consumer to support CRM team and pipeline.

What you Bring to the Team

•    Bachelor's degree in Marketing, Marketing Research, Business Administration, or Social Sciences. 
•    8-10 years of restaurant or retail research; and/or advertising agency account planning experience.
•    Specific project experience in brand positioning research, advertising testing/tracking, ethnographies, and online boards.
•    Strong qualitative and quantitative / analytical skills.
•    Ability to design, implement, and analyze primary research with minimal supervision. 
•    Strong project management, problem-solving and insight identification skills, with the ability to generate actionable recommendations.
•    Excellent interpersonal skills, able to work directly with brand managers, outside suppliers, and present to Senior Leadership teams.
•    Excellent verbal and written communication skills to convey insights clearly and persuasively to stakeholders.
•    Demonstrates a high level of dedication and commitment to delivering high-quality work consistently.
•    Microsoft Office proficiency required.
•    Experience with YouGov or Circana (previously NPD) is a strong plus.